October 20, 2003

Smucker Sued Over '100 Percent' Fruit Label

LOS ANGELES, California -- The case was filed last week in Los Angeles Superior Court on behalf of anyone who bought the Smucker premium brand in the past four years. Tests on "simply 100 percent" strawberry jam revealed that the spread contained less than 30 percent actual strawberries and the blueberry version contained just 43 percent berries, the lawsuit said. Smucker's "100 percent fruit" claims run afoul of state false advertising and deceptive practice laws, as well as federal food labeling regulations, the lawsuit said. Posted by Editor at October 20, 2003 10:49 AM