A Florida doctor questioned in a lawsuit over an effort to market Prozac by mail admitted supplying her signature to a pharmaceutical company's representative but was surprised it was used to send samples of the antidepressant. "I didn't expect any medication to be mailed to patients," Dr. Lise Lambert said in her deposition, which was filed yesterday and is the first by a doctor in the case. Lambert acknowledged signing papers related to the promotion for an Eli Lilly & Co. sales representative. But she said she was unaware it involved mailing out unsolicited samples. In the widely criticized marketing scheme, hundreds of people in Florida who were using antidepressants last year received a month's supply of a new weekly form of Prozac.
Posted by Editor at October 10, 2003 10:29 AM